BMW i3 Augmented Reality App Premiere

BMW TYPE: AUGMENTED REALITY APP, SCENOGRAPHY 2013, BMW released their electric car, the BMW i3 on the Polish market. The premiere took place in SARP Pavilion at 2 Foksal Street in Warsaw. BMW Poland commissioned Bridge to design scenography and create an AR app presenting BMW i3. Due to BMW i3’s technological innovations and ecological character, its premiere deserved an adequate scenery which would represent the two features. Therefore, the modernist pavilion of the Society of Polish Architects (SARP) was chosen as the premiere’s venue. Along the scene’s axis there were four AR boxes which served for the Augmented Reality presentation of the car. From the top those were closed in by hanging light installations looking like the city at night. Physical presentation of BMW i3 was complemented by an Augmented Reality app divided into 4 parts. The first tracker presented the car’s design and its construction in great detail. Once the visitors moved to another box, they could learn all about the way and the time it takes the battery to charge. The third AR box represented the parking assistance system. And finally, the last presentation allowed the visitors to calculate how much can be saved on a sample route.